My Thoughts on “Reinventing the Tattoo” | Fireside Blog

If you follow the Tattoo Improvement Network and, in particular, the Fireside Tattoo Podcast, you are most likely aware of my thoughts about the ways we license and train artists in the tattoo industry. In short, I believe that our apprenticeship system is flawed, inconsistent and outdated. The opportunities to apply digital and exponential technologies to our craft are abundant but, unfortunately, rarely used or applied effectively.
To that point, I recently had the good fortune to get a sneak peak at Guy Aitchison’s latest brainchild, the digital version of his legendary book “Reinventing the Tattoo”. I quickly realized that this project is far more than an updated digital book. It is, instead, a living, breathing, and constantly growing visual diary of one of the great tattooers of our time. Filled with high quality photos and videos, this product offers tons of tattoo theory and practical advice. It is clear that a lot of work and care went into its development. One of the nicest surprises I found are the growing number of guest chapters written by some of the most progressive and influential artists working today. Want to know how Nick Baxter gets those beautiful textures or how Phil Garcia approaches his photorealistic roses? The answers are in the book.
While this product won’t (and is not intended to) replace a traditional apprenticeship, I believe it is a glimpse of how we will educate artists in the future and how we will continue to raise the standard for tattooing going forward. After all, if a small group of entrepreneurs can transform education in 3rd world countries with an ipad, we can surely teach a small town aspiring artist (with few local opportunities) a skill that will reward her for a lifetime. Be sure to take a look at Reinventing the Tattoo at http://www.reinventingthetattoo.com/
Thanks, as always, for supporting what we do.
Jake-

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